Pool Worldwide

Pool tomtom april fool’s

The TomTom Sports April Fools campaign is a real testament to the power of our international network.

Within 1 week we negotiated and produced a news segment with TV Azteca, the main news channel in Mexico and Hispanic U.S. that was shown during the nightly news that day before April 1st, fooling more than 5 million viewers in one go and going viral in Mexico and the US immediately after. This all during the heat of “fake news” awareness.