wieden + kennedy
s7 airlines visit earth
What better way to make planet earth interesting to her inhabitants than advertising the planet to extraterrestrial life? Through a genre-bending campaign consisting of 6 episodes celebrating nature, food, sports, art, parties, and love we reminded everyone how exciting life on our planet actually is when looked at from a fresh perspective.
We shot this campaign over the course of six weeks on some of the most breathtaking locations on our blue oblate spheroid: Spain, Thailand, Italy, Japan, and of course, in Russia. The project was shot in collaboration with the young Canadian director, Mackenzie Sheppard, winner of the Young Director Awards, at the Cannes Film Festival in 2016 and cinematographer Ian Avery Holliday.