Neutral ‘Zuiver Leven’

BrandDeli asked our creative team to develop a way to get from script to TVC for a new Unilever brand, that had NO BRANDING yet.

So we developed a playful method, to bring the brand’s unique identity to surface, with the purpose of making a film, designed to put you in an innocent state of mind. Neutral’s USP is having 0% bad stuff added. They are all about purity. So we created this pure film. No music, no VO. Just what you see, and hear. Nothing else added.