Livera rebrand case
This is a project we are so proud of; Livera, one of the Netherland's oldest and biggest lingerie brands, asked us to come up with a new strategy that would give them a contemporary and unique voice. Instead of jumping on the Gen Z bandwagon, we decided it was time to celebrate a forgotten generation: Gen X, and establish Livera as the lingerie brand for women in their prime.
The creative umbrella "Schaamteloos jezelf" (Shamelessly you) encapsulates the spirit of not only being happy with your body just as it is, but also about being more than just the sum of one's parts. The changes to your body are a testament of a life worth living.
With that new attitude came a new logo, visual identity, photography style and brand film.