wieden + kennedy
corona paradise centraal
When Wieden+Kennedy says ‘Create a chilled out island experience in the Amsterdam Canals on the last sunny day of summer’, that’s exactly what we do! Five days of fun and sunshine on two custom build floating islands with good music, a pop-up band, cinema, and most importantly a bunch of people enjoying the last sunny days of summer with all the Corona they were able to consume.
We had a 5 day DJ line up, playing the most islandy tunes imaginable. A pop-up band played music and we even turned the islands into a floating cinema experience. This project really got us away from our laptops and outside the office, which in our case really says something.
So “magically” 2 tropical Corona islands appeared, and as sudden as they appeared, they disappeared. See you next year?