cider time

Heineken’s cider division outgrows their competition in any metric, that’s right you read that right: cider! There’s the problem you didn’t know that and not too long ago neither did Heineken. So it was time to scream cider of the rooftops, but as that won’t reach people outside of a 1-mile radius, we had to come up with a more strategic plan. That we did, together with the wonderful brus and bru’ettes from M&CSaatchi South Africa we created an ongoing set of events to evangelize Cider within the Heineken ranks.