‘Het is niet wát je geeft, maar hoe je het geeft!’
‘It isn’t what you give, but how you give it!
The Netherlands' top gift card retailer needed a new advertising strategy and slogan, and we were there to deliver just that. We’ve always been giving gift cards the wrong way, it isn’t the easy way out, it’s actually the most personal and considerate way of giving. To emphasise this we created three short, but ever so sweet videos and digital assets.